Industries · Marketplace sellers
Selling on a marketplace means competing inside somebody else's search results, against sellers who may be your own distributors, with a catalogue that decides whether your advertising can work at all.
Where it breaks · Revenue
A Sponsored Products campaign sends traffic to a listing with two images, no A+ content and a title written for a spreadsheet. The campaign is then judged on conversion it was never going to get.
Marketplace advertising and catalogue quality are one system, and most sellers buy them from two different suppliers who each blame the other.
Your customer
Not a generic funnel. The path this industry's customer really takes, and the step where the money is usually lost.
01
Searches inside the marketplace
Not on Google. Inside Amazon or Flipkart, where you do not control the results.
02
Sees you next to five competitors
Your listing is judged against theirs, in a row, on one screen.
03
Decides on images, title and reviews
Before reading anything. This is where a weak listing loses the sale the ad paid for.
Where it breaks
04
Buys, from somebody
The order goes to whichever listing answered the question fastest.
05
Leaves a review
Which then decides what the next buyer sees.
What we build
Deliverables, not adjectives. Each of these is something that exists at the end of the engagement.
What we measure here
Not a generic dashboard. These are the measurements that change what you would do next in this business.
What this draws on
Priced individually, on their own pages. You can start with one.
Asked before
Where to start
A paid audit rather than a free consultation, because the output is work you keep whether or not you engage us afterwards.
