Industries · Education
Education marketing is a deadline business: the enquiry that arrives in week one and the one that arrives in week nine need completely different handling, and most accounts treat them identically.
Where it breaks · Enquiry
Budget is set monthly, enquiries are counted monthly, and the season does not work that way. Early interest needs nurturing over weeks; late interest needs answering in hours.
A single always-on campaign with one follow-up sequence under-serves both ends and overspends in the middle.
Your customer
Not a generic funnel. The path this industry's customer really takes, and the step where the money is usually lost.
01
Searches a course, an exam or a college
Frequently the parent, not the student.
02
Compares three institutes
On fees, batch timing, results and how the place looks.
03
Asks for fees and batch dates
The one question every enquiry actually contains.
04
Waits for a counsellor
Admission windows are short. A slow reply is a lost admission, not a delayed one.
Where it breaks
05
Enrols with whoever called back
Usually the one that answered the same day.
What we build
Deliverables, not adjectives. Each of these is something that exists at the end of the engagement.
What we measure here
Not a generic dashboard. These are the measurements that change what you would do next in this business.
What this draws on
Priced individually, on their own pages. You can start with one.
Search, social and video advertising, managed against outcomes
CRM, WhatsApp workflows and the platform that runs them
The website and systems everything else depends on
Ad creative and design that performance marketing runs on
Asked before
Where to start
A paid audit rather than a free consultation, because the output is work you keep whether or not you engage us afterwards.
