Industries · D2C and e-commerce
A D2C brand pays for every visitor twice: once to acquire them, and again in the margin lost to a checkout, a page speed or a follow-up that was not built to convert.
Where it breaks · The click
Spend rises, revenue rises less, and the monthly report shows one blended number that cannot distinguish a traffic problem from a landing problem from an abandoned-cart problem.
Each has a different fix and a different cost, and a blended figure recommends none of them.
Your customer
Not a generic funnel. The path this industry's customer really takes, and the step where the money is usually lost.
01
Sees an ad
On social or in search, mid-scroll, not looking for you specifically.
02
Lands on a product page
On a mid-range phone, on mobile data, with limited patience.
03
Adds to cart
The easy part, and the one most reporting stops at.
04
Reaches the checkout
Where the margin is lost — to steps, to surprise charges, to a slow page.
Where it breaks
05
Buys, or is brought back
By a follow-up that exists, or not at all.
What we build
Deliverables, not adjectives. Each of these is something that exists at the end of the engagement.
What we measure here
Not a generic dashboard. These are the measurements that change what you would do next in this business.
What this draws on
Priced individually, on their own pages. You can start with one.
The website and systems everything else depends on
Search, social and video advertising, managed against outcomes
Ad creative and design that performance marketing runs on
CRM, WhatsApp workflows and the platform that runs them
Asked before
Where to start
A paid audit rather than a free consultation, because the output is work you keep whether or not you engage us afterwards.
